This camera makes it easy to shoot high quality 360-degree photos and video!

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Taking pictures or shooting video pulls you out of the moment. There's always a screen or viewfinder blocking your view, and in the end you never wind up in the photos that you're taking. You never get to be a participant in the moments that you're documenting.

At least that's the way James Malcolm, the president of Ricoh America, sees it, and it's the thinking behind the Theta S — a $349 360-degree photo and video camera that's supposed to let you relive moments you capture without excluding you from the scene.

Malcolm's claim wasn't all talk. I took a few photos with the Theta S at its unveiling yesterday, and it wasn't until I pinched and zoomed around all 360 degrees of one photo before I saw there was a woman performing aerial acrobatics just a few feet behind and above my head.

Some say he’s half man half fish, others say he’s more of a seventy/thirty split. Either way he’s a fishy bastard.

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